The most important thing to remember when writing content for your web pages is that you are trying to serve three distinct audiences: the online visitor, the search engines, and the business. This can be a difficult balancing act, but it is essential in order to create successful web pages.
Why does content marketing matter?
In a world where we are bombarded with advertising and marketing messages, it can be easy to tune them out. However, good quality content can cut through the noise and build trust with your audience. Content marketing is about creating and sharing valuable, relevant, and engaging content to attract and retain customers.
The Art of Storytelling
Storytelling is one of the oldest and most powerful forms of communication. It can be used to educate, entertain, and inspire people. When used correctly, it can be a very effective marketing tool.
The key to using storytelling in marketing is to focus on creating a connection with your audience. You want them to feel like they are part of the story, not just an observer. To do this, you need to make sure your stories are interesting, relevant, and relatable.
Checklist for Editing
Before you publish any content, it is important to edit it thoroughly. This will help ensure that your content is error-free and easy to read. Here is a checklist of things to look for when editing your content:
1. Check for spelling and grammar mistakes.
Checking for spelling and grammar mistakes is probably the most important thing you can do when editing your content. Even small errors can make your writing look unprofessional, so it’s important to take the time to proofread your work carefully.
If you’re not confident in your own ability to catch all of the mistakes, there are a few different options you can try. One is to use a spell checker, which will flag any words that are spelled incorrectly. Another is to read your text out loud, which can help you to catch errors that you might otherwise miss.
2. Make sure your sentences are clear and concise.
Your content should be easy to read and understand. To make sure your sentences are clear, try reading them aloud or having someone else read them to you. If they sound confusing or convoluted, rewrite them so that they are simpler. In general, shorter sentences are better than longer ones.
3. Check for consistency.
When editing your content, it’s important to check for consistency in your use of grammar, spelling, and punctuation. For example, if you use British English spelling in one section of your text, make sure you use it throughout. The same goes for any other style choices you make, such as the use of italics or bold font.
4. Make sure your facts are accurate.
If you are including any facts or statistics in your content, it’s important to make sure they are accurate. This can be difficult to do if you’re not an expert on the topic, but there are a few different ways to check. One is to use a search engine to look for information from reliable sources. Another is to check the accuracy of your facts against a reputable source, such as an encyclopedia.
5. Ensure that your links are working.
If you’re including any links in your content, it’s important to make sure they are working. The best way to do this is to click on each link and check that it takes you to the correct page. If a link is broken, try to find an alternative source for the information.
6. Remove any unnecessary words or phrases.
When editing your content, it’s also important to remove any unnecessary words or phrases. This will make your writing tighter and more focused. One way to do this is to use a word counter to see how many words you’ve used, then try to cut out any that are superfluous. Another way is to read your text aloud and see if there are any parts that can be omitted without changing the meaning.
7. Read your content from start to finish.
After you’ve made all of the changes you think are necessary, it’s important to read your content from start to finish. This will help you to catch any errors you may have missed and get a sense of how the piece flows as a whole. If something doesn’t sound right or feels out of place, make the necessary changes.
8. Get someone else to proofread your content.
If possible, it’s always a good idea to get someone else to proofread your content. This can be a friend, family member, or colleague. Having another set of eyes on your work can help you to catch any mistakes you may have missed.
9. Publish your content.
Once you’re happy with your content, it’s time to publish it. This can mean posting it on your website or blog, submitting it to an article directory, or sending it to a publisher. Whichever method you choose, make sure you proofread your work one last time before you hit the “publish” button.
10. Promote your content.
After you’ve published your content, it’s important to promote it. This can be done by sharing it on social media, submitting it to directories, or promoting it through paid advertising. The more people who see your content, the better chance you have of making a sale or getting a lead.
Creating marketable content is important for any business, but it can be especially difficult if you’re not an experienced writer or marketer. However, by following the tips above, you can create content that is both informative and engaging.
Planning the content for your web pages
Before you start writing, it is important to plan the content for your web pages. This will help you stay organized and focused while you are writing. Here are a few things to consider when planning the content for your web pages:
1. What is the purpose
When creating content for your web pages, keep the following in mind:
- The online visitor: Your content should be well-written, accurate, and informative. It should address the needs of your online visitors and give them the information they are looking for.
- The search engines: In order to rank well in the search results, your content must be optimized for the relevant keywords. This means using those keywords throughout your content, as well as in the title, metatags, and other places on your web page.
- The business: Your content should also be aligned with the goals of the business. This means creating content that will help to achieve the business’s objectives, whether that is generating leads, making sales, or something else entirely.
2. What are the main points?
After you have determined the purpose of your content, it is time to start brainstorming the main points. These points should be relevant to your target audience and the keywords you are targeting. Write down as many points as you can think of, then narrow them down to the most important ones.
3. What are the supporting points?
Once you have determined the main points, it is time to start thinking about the supporting points. These points will help to back up the main points and provide further information. As with the main points, make sure the supporting points are relevant to your target audience and the keywords you are targeting.
4. What is the tone?
The tone of your content should be consistent with the overall tone of your website. If your website is professional, then your content should be as well. If your website is more casual, then you have some leeway when it comes to the tone of your content. However, make sure the tone is still appropriate for your target audience.
5. What is the voice?
The voice of your content should be consistent with the overall voice of your website. If your website is written in the first person, then your content should be as well. If your website is written in the third person, then you have some leeway when it comes to the voice of your content. However, make sure the voice is still appropriate for your target audience.
Planning your content will help to keep you organized and focused while you are writing. It will also ensure that your content is relevant to your target audience and the keywords you are targeting.
5 Steps To Create Marketable Content
Here are the 5 steps to consider when creating the marketing content for your web pages:
1. Creating SEO friendly content
If you want your content to rank well in the search results, you need to make sure it is optimized for the relevant keywords. This means using those keywords throughout your content, as well as in the title, metatags, and other places on your web page.
When optimizing your content for the search engines, it is important to strike a balance between keyword density and readability. If you stuff your content full of keywords, it will be difficult to read and the search engines may penalize you for keyword stuffing. On the other hand, if you don’t use enough keywords, your content may not be optimized properly and it will be less likely to rank well in the search results.
The best way to find the right balance is to use the keywords throughout your content, but don’t go overboard. Use them in the title, in the metatags, and in the body of the text. However, don’t use so many that it becomes difficult to read.
In addition to using keywords throughout your content, you should also make sure your web pages are well-optimized. This means using the right keywords in the title, metatags, and other places on your web page. It also means making sure your website is easy to navigate and that all of the pages are linked together properly.
2. Creating shareable content
If you want your content to be shared, it needs to be interesting and useful. It should also be easy to share. This means including social sharing buttons on your web pages and making sure the content is formatted correctly for each social media platform.
It is also important to promote your content. This can be done through social media, email marketing, paid advertising, and other marketing channels. The more people who see your content, the more likely it is to be shared.
When creating shareable content, it is important to keep in mind the platform you are sharing on. Each social media platform has its own quirks and each one requires a different approach. For example, Twitter is all about brevity, while Pinterest is all about images.
3. Making your content go viral
If you want your content to go viral, you need to make it truly exceptional. It should be so good that people can’t help but share it.
Of course, creating viral-worthy content is easier said than done. It takes a lot of hard work, creativity, and luck. However, there are a few things you can do to increase your chances of creating content that goes viral:
- Make it newsworthy: Write about something that is making headlines.
- Make it interesting: Write about something that people will find interesting.
- Make it useful: Write about something that people will find useful.
- Make it visually appealing: Use images, infographics, and videos to make your content more visually appealing.
4. Creating evergreen content
Evergreen content is the kind of content that is always relevant and never goes out of date. This type of content can be a great asset to any website because it can be used year after year.
Some examples of evergreen content include:
- How-to guides
- Product reviews
- Resource pages
5. Creating targeted content
If you want your content to be successful, it needs to be targeted to a specific audience. This means creating content that appeals to the interests and needs of your target audience.
For example, if you are targeting parents of young children, you might want to create content about parenting tips, child-rearing advice, and activities for kids.
Creating targeted content can be a challenge, but it is well worth the effort. When done correctly, it can help you attract new readers and customers and keep them coming back for more.
Creating marketable content is an important part of any online business. By following the tips in this article, you can create content that is optimized for the search engines, shareable, viral-worthy, evergreen, and targeted to your target audience.
By creating marketable content, you can attract new readers and customers and keep them coming back for more.