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Free Copywriting Course For Beginners

Copywriting is an art form. It’s the process of taking a complex message and distilling it down into something that is easy to understand and engaging for your audience. In this complete copywriting tutorial, you’ll learn everything from the basics to more advanced tips and formulas. Plus, we’ve included real-world examples so you can see how it’s done.

This guide is designed for people who want to learn how to write copy that sells. Whether you’re looking to start your own content business or simply improve your writing skills, this course will give you the knowledge and tools you need to succeed.

The basics of copywriting

What is copywriting?

Copywriting is the art of persuasion. It’s about using words to get people to take action, whether that’s buying a product, signing up for a service, or simply taking the time to read an article. The best copywriters are able to tap into the needs and desires of their audience, and craft messages that are both compelling and persuasive. While copywriting is often associated with advertising and marketing, it can be used in a variety of contexts, from website design to email marketing. In its simplest form, copywriting is about using words to get people to take action. And while it may seem like a simple task, it’s actually quite complex. After all, not everyone is susceptible to the same persuasive techniques. This is where the art of copywriting comes in. By understanding the psychology of persuasion, copywriters are able to create messages that are more likely to resonate with their audience and lead to conversions.

What’s the purpose of copywriting?

Copywriting is important because it’s the cornerstone of effective marketing. If you can’t sell your product or service with words, you’re not going to be very successful. You need to be able to capture people’s attention and interest with your words, and then persuade them to take the desired action. This is no easy task, but it’s essential if you want to succeed in marketing. The good news is that there are some basic principles of copywriting that you can learn, and if you apply them consistently, you’ll be well on your way to becoming a successful marketer.

So how can you use copywriting to improve your own writing skills? Here are a few tips:

1. Keep it simple.

When it comes to creating effective copywriting, the key is to keep things simple. You don’t want to use complicated or overly-flowery language just for the sake of it – your goal should be to clearly get your message across. Remember that your purpose as a copywriter is to entertain and engage readers, not confuse them with unnecessarily big words and complicated sentence structures. If you focus on clarity and being straightforward, your writing will be much more effective and likely to resonate with your audience.

To help you get started with practical copywriting, here are some tips and tricks that you can put into practice today. Firstly, make sure that you have a clear idea of what you’re trying to say before you start writing. Think about who you’re writing for and what their needs are – this will help shape the tone of your piece and guide the language that you use. Secondly, always be mindful of readability when formatting your text – don’t choose long blocks of text or super tiny font sizes, for example. And finally, don’t forget the power of images! Including relevant visuals within your content can make it much more engaging and increase its overall impact on readers. With these tips in mind, go out there and create some amazing copy.

2. Use active voice.

This means making your subject do the verb, rather than being the recipient of the action. For exWhen it comes to writing compelling copy, the key is to use active voice. This means that you should always strive to make your subject the one doing the action, rather than being on the receiving end of it. For example, instead of saying “Our product will be bought by you,” it’s better to say something like “Buy our product.” By using active voice in your writing, you’ll engage your audience and create a more dynamic and interesting piece.

To practice using active voice in your copywriting, try writing out a few different passages or sentences, focusing specifically on making the subject do the action rather than receiving it. You may also want to consult some online tutorials or YouTube videos on practical copywriting skills. With a little practice and dedication, you’ll soon be able to craft compelling copy that draws in your readers and keeps them engaged from start to finish!  “Buy our product” is better than “Our product will be bought by you.”

3. Be persuasive.

The art of copywriting is all about getting people to take action. Whether you’re promoting a new product, trying to sell your services, or convincing potential customers to make a purchase, good copywriting can be the key to success. But what makes effective copywriting, and how can you be more persuasive in your writing?

Some of the most important elements of effective copywriting are creativity and clarity. In order for your words to get results, they need to grab your audience’s attention and be both engaging and easy to understand. And part of persuading people is making them feel motivated or inspired – so don’t be afraid to push their buttons!

This is where video comes in handy. Using engaging visuals like animated gifs or short video clips as part of your content strategy can help attract more eyeballs and boost engagement. And pairing that with strong, persuasive writing will help you generate even better results from your efforts. So if you want to succeed in the world of practical copywriting, don’t forget the importance of creativity and inspiration – along with clear language and powerful visuals!

4. Use emotion.

Whether you are writing a sales pitch or an ad campaign, utilizing techniques like humor and pathos can be extremely powerful. By tapping into people’s feelings and making them laugh, cry, or become inspired, you add another dimension to your message that can help people connect with what you are offering. So don’t be afraid to let your creativity shine in your copywriting!

With the right combination of emotion and practicality, you can craft content that truly resonates with your audience and compels them toward positive action. After all, the key to successful advertising is connecting with people on a personal level – and what better way to do that than by appealing to their deepest feelings? If you are looking for inspiration for your next creative marketing project, just watch some great YouTube videos – You’re sure to find plenty of ideas that will make your content stand out from the crowd!

5. Test your copy.

When it comes to developing powerful copy for your next marketing campaign, the only way to really know what works is to test it out. Whether you’re working on a sales page, a blog post, or a social media ad, your copy needs to speak to your audience in just the right way in order to elicit the desired response. So how do you know where to start? One of the most effective ways is through a process known as A/B testing. This involves creating multiple versions of your copy – each with its own unique headline or call to action – and then putting them head-to-head against each other in order to see which one performs best.

The end result is valuable data that can help you make informed decisions on future campaigns, ensuring that your copy continues working hard for you even after it’s been published. So if you’re ready to take your copywriting skills to the next level, why not give A/B testing a try? With just a bit of time and effort upfront, you’ll be well on your way to creating truly engaging content that will get results every time.

Elements of Copywriting

When it comes to copywriting, there are a few key elements that can make or break your conversion rate. Headlines, for example, are often the first thing potential customers will see, so it’s important to make them count. Attention-grabbing and relevant headlines are essential for getting people to stop and read your message. Likewise, calls to action (CTAs) are an important way to guide potential customers towards taking the desired action. CTAs should be clear, concise, and easily visible. Finally, copywriting also involves crafting persuasive arguments that convince people to take the desired action. This means using strong language and appealing to emotion. By keeping these key elements in mind, you can ensure that your copywriting is as effective as possible.

Write Compelling Headlines

Writing compelling headlines is an art form. At its best, a headline can stop readers in their tracks and draw them in to your article, email message, or offer. It gives the general idea of what your content is about, but leaves just enough unsaid to make readers curious.

To create effective headlines, you need to tap into one or more of these key elements: promise, emotion, appeal to your niche audience, proposition, authority, and benefits. Whether you are writing short-form content like tweets or long-form pieces like blog posts or articles, prioritizing these key elements will help you capture and engage your target audience.

Whether you are creating attention-grabbing titles for social media posts or crafting persuasive email subject lines that get opened and read, successful copywriting depends largely on utilizing well-crafted headlines that compel action. So if you want to take boring topics and turn them into exciting headlines that draw attention and drive clicks, remember the keys elements of effective copywriting – emotion, promise, appeal to your niche audience, proposition, authority, and benefits. With these elements at play in your headlines, even blank canvases can become works of art!

Know What You Are Selling

As one of the most important elements is knowing exactly what you are selling. Whether you are crafting a promotional video for your brand or writing compelling marketing materials, it’s imperative that you have a clear picture in your mind of who your product is for, the problem it solves, and the benefits to your target customers. By digging deep and understanding these key elements, you can craft stronger messages that will resonate with audiences and help to drive engagement and conversions. For example, let’s say you are creating a video for an innovative new software platform designed to streamline workflows and improve collaboration. In this case, you might focus on the fact that your product is ideal for busy professionals who value efficiency and want an easy way to stay connected with their teams. Or maybe the problem it solves could be framed as a lack of visibility or control when working across multiple departments or business units. Whatever approach you choose, having a clear sense of what you are selling will help ensure that your copy hits all the right notes and resonates with your audience. So if you want to be successful in copywriting, start by knowing exactly what you’re selling!

Know Your Audience

If you’re like most people, you’ve probably had the experience of trying to communicate with someone who just didn’t seem to get what you were saying. It’s frustrating, isn’t it? You know what you mean, but for some reason they just don’t seem to get it.

The good news is that there is a way to avoid this problem altogether. And it starts with understanding your audience.

When you are talking to your friends, do you ever think about what they need or what they are passionate about? Probably not. You just talk to them like you would any other friend. But what if you did know these things? It would make it a lot easier to talk to them, right? Well, the same goes for your audience. When you know who they are and what they need, it makes it a lot easier to write for them. You can focus on their pain points and recommend solutions that you know will help them.

When you know who your audience is, how they think, what they need, and what they are passionate about, it makes it easy to talk to them like a friend. Friends always have their best interests in mind. You know their pains, and as a trusted friend you recommend only the best answer to their problems. And when you write from that perspective, your message will come across as more authentic and persuasive.

So next time you sit down to write, take a moment to think about who your audience is and what they need. It will make a world of difference in the way your message is received.

Describes benefits, not features

When it comes to selling your product or service, describing the features of your offering may seem like an obvious choice. After all, it’s tempting to talk up all of the bells and whistles that make your offering so great, and to focus on talking at length about how technologically advanced you are compared to your competitors.

But while touting the technical superiority of your product may feel convincing in the moment, it’s ultimately a pretty big turn off for potential customers. That’s because focusing on features rather than benefits makes you come across as being pushy and self-centered, rather than willing to empathize with the needs of others. This approach also ignores one essential fact: people ultimately buy for their own reasons, not for yours.

Fortunately, when done right, focusing on benefits is a far more effective and engaging way to market a product or service. Instead of getting bogged down in long lists of features and specs, take a creative approach that puts consumers front and center. Whether by creating a fun video highlighting how your product works or simply talking about how it can help solve everyday problems, emphasizing benefits can help position you as someone who understands what matters most to consumers—and isn’t afraid.

Use Bullet Points

Bullet points are a powerful tool for organizing and conveying information in an easy-to-digest format. Whether you are creating sales copy, web content, or a social media post, adding bullet points to your work can help draw in your readers while also highlighting your key points.

In particular, bullet points work well because they force you to distill important ideas down into small, easily consumable tidbits. People do not have time for long blocks of text when browsing online or reading sales materials. By using bullet points instead, you give your readers a quick snapshot of what they need to know without requiring them to invest much effort. In this way, bullet points help you hook and keep the attention of your audience.

Additionally, the simple act of separating information into distinct bullet points creates hierarchy and structure on the page. This makes it easier for readers to scan and parse the information they encounter, helping them get the most out of your work without having to slog through large blocks of text. So if you want to capture and keep your readers’ attention, consider using bullet points in your next project!

Limit Your Readers’ Options

You’ve probably heard the saying, “Too many cooks spoil the broth.” The same is true of choices. When there are too many options, people get overwhelmed and end up not making a decision at all. That’s why, as a marketer, it’s important to limit your reader’s choices. By guiding them toward a specific goal, you increase the chances that they’ll take action.

For example, let’s say you’re sending a sales email. You want your reader to click through to your landing page so they can learn more about your offer. So, you include a link to your landing page in the email and nothing else. You don’t include links to follow your blog or social media accounts because you don’t want to distract them from your primary goal.

The same principle applies to landing pages and sales pages. A landing page should only contain a form for people to fill out or a button for them to click. There shouldn’t be any other links on the page because you want the reader to take action on your offer without getting distracted. And a sales page should only have a buy button and a “no thanks” option. By limiting the possible actions, you increase the chances that people will take the action.

It encourages a call to action.

If you want people to take action, you need to be clear and direct. Copywriting is all about persuasion, and the best way to persuade someone is to give them a direct instruction. Every piece of copy should be designed to support a call to action.

The call to action should be highly visible and visually appealing. If you’re writing for the web, it should also be clickable. For example, a button that says “Click here to learn more” is more effective than a simple link.

Make sure your call to action is relevant to the rest of your copy. For example, if you’re selling a product, your call to action might be “Buy now.” But if you’re trying to get people to sign up for your email list, your call to action might be “Subscribe now.”

Most importantly, never forget the call to action! It’s the whole reason you’re writing in the first place.

Practical tips and exercises to help you hone copywriting skills.

Write 5 New Headlines Everyday

Copywriting is a skill that can be learned and perfected with practice. A great way to hone your copywriting skills is to write new headlines every day. This exercise will not only help you come up with fresh ideas, but it will also help you learn to be concise and to capture the attention of your readers. To get started, simply set aside a few minutes each day to brainstorm new headlines. Once you have a list of ideas, try rewriting each one in a more concise and attention-grabbing way. With a little practice, you’ll be surprised at how quickly your headline-writing skills improve.


  • “How to lose weight and never gain it back again!” – This headline invokes curiosity in the audience to learn the secret to losing weight.
  • “Energy for the mind, body and soul” – This is A typical benefit-driven headline.
  • “What Vitamin E Actually Does For Your Skin” – This example sets up to be more like an article that pulls in more sophisticated buyers.

Make Something Normal Sound Outrageous

Writing copy is a lot like writing a lead – it’s all about being interesting. The cardinal sin of copywriting is being boring. Many are afraid to write long copy because they think people won’t read that much. The reality is people will read 1000 pages – if it’s not boring. So how do you make sure your copy is anything but boring?

Well, first of all, you want to make sure you’re writing about something interesting. That might seem like a no-brainer, but you’d be surprised how many people try to sell products by writing copy that’s dull and uninformative. If you can find a way to make your product or service sound intriguing, you’re on your way to writing great copy.

Another important tip is to keep your sentences short and to the point. This can be a challenge when you’re trying to pack a lot of information into one ad, but it’s important to remember that people have short attention spans. If you can make your copy punchy and easy to read, you’ll keep people engaged from start to finish.

Finally, don’t be afraid to have some fun with your copy. injecting a bit of personality can go a long way.

Re-write your favorite advertisement

There is no doubt that the world of advertising and marketing has been forever changed by the incredible talent and skill of some of the best copywriters and advertisers out there. Names like Gary Halbert, Joseph Sugarman, and David Ogilvy immediately come to mind as masters in their field, having changed the landscape of business marketing with their groundbreaking ideas and strategies.

Their work has influenced every aspect of modern marketing, from the way products are advertised to even how they are written about online. This is why I love re-writing their advertisements; it allows me to learn more about their techniques first hand and think more like these legendary ad men. Whether it’s learning how to better structure copy or understanding what makes an effective sales pitch, studying the work of these greats is essential for any aspiring marketer or copywriter. So if you want to become a true master of your craft, take some time to re-write your favorite ads by one of these greats today! You won’t regret it!

Create an email account to study funnels

If you want to be a good writer, you need to study what other people are doing. The best way to learn is by imitating what others have done before you. That’s why it’s important to create a separate email account just for newsletters and other marketing funnels. You can study copywriting in emails, landing pages, and more. To find these lead magnets, all you have to do is go to Google and search for phrases like “copywriting course,” “copywriting book,” or “copywriting e-book.” The goal is to find something that you can exchange for an email address. By studying what other people are doing, you’ll be able to improve your own writing skills.

Pay Attention To Emails That Made You Open (And Click)

I have always been a sucker for clever, well-crafted email copywriting. Whether it is a marketing promotion or something as simple as an update from a friend, I find myself drawn in by the words on the page and what they are trying to communicate.

There is something about getting an email that has really caught my attention that makes me want to open it up and see what is inside. Perhaps it is the subject line, or maybe the sender’s tone of voice is particularly engaging. Whatever it may be, these emails always manage to hook me in and make me click on them without hesitation.

So if you want to grab my attention with your emails, pay close attention to what makes me open one up over another. Is it the vocabulary? The tone of voice? Or maybe there is just something about the message or offer that gets me excited and makes me eager to learn more. Whatever it may be, just remember that great email copywriting takes time, creativity, and thought – but when done right, can lead to incredible results!

Get feedback from other writers and non-writers

Two minds are better than one! Sharing content and copy you write is an amazing way to get feedback, ideas, and inspiration from others. They will often see improvements and flaws in your writing that you don’t. After all, it’s easy to have rose-tinted glasses with something you wrote. It’s perfect and amazing in every single way, right? Far from it sometimes. Especially when it comes to first drafts. Go out and get feedback from people, whether they’re writers or not, to make your content better!

In conclusion

If you’ve followed along with this copywriting tutorial, you now know the basics of how to write great copy that sells. But there is always more to learn, and we encourage you to keep exploring and experimenting with different techniques until you find a style that works for you. Remember, writing great copy takes practice – so get out there and start writing! And if you need help getting started or want some additional tips, be sure to check out our other blog posts or sign up for our free email course on SEO copywriting. Thanks for reading!

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One Comment

  1. Hello
    A wonderful good day to all of you. I read all articles which you shared. I love to write blogs, articles, product reviews, etc but not in the right format after reading your article I learn many things.
    thank you for sharing all the valuable articles.

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