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How to Write SEO-Friendly Copy

Blog Introduction: As a marketer, you know that copywriting is a necessary evil. You need to produce high-quality, engaging content that will capture your audience’s attention and convince them to take action. But at the same time, you also need to make sure that your content is optimized for search engines so that people can actually find it in the first place. It’s a delicate balancing act, but it’s one that can be mastered with a bit of practice. Here are some tips on how to write SEO-friendly copy.

1. Do your keyword research

Before you start writing, take some time to do your keyword research. Identify the keywords and phrases that people are using to search for products or services like yours, and make sure to incorporate them into your copy. But beware of keyword stuffing! Don’t include so many keywords that your copy becomes difficult to read; just use them sparingly throughout your text.

2. Write compelling headlines

Your headline is what will appear in the search results, so it needs to be eye-catching and relevant to the rest of your content. Keep it short and sweet; long, convoluted headlines will only serve to frustrate your readers. And make sure to include those important keywords!

3. Use short, descriptive paragraphs

When people are reading online, they tend to skim rather than read word for word. So make sure that your paragraphs are short and easy to digest. Get straight to the point, and break up longer paragraphs with subheadings so that people can easily scan through your text and pick out the most important information.

4. Incorporate imagery

Search engines aren’t just looking for text; they’re also looking for images. So help them out by including relevant images throughout your copy. Just make sure to include alt text with each image so that Google can index it properly.

5. Optimize your meta tags

Your meta tags (the title tag and meta description) also play a role in how well your content ranks in the search results, so don’t neglect them! Again, make sure to include keywords where relevant, but don’t stuff them in there; just let them flow naturally as part of a sentence or phrase. And keep your meta tags short and sweet; long ones will get cut off in the search results anyway, so there’s no point in including more than necessary.


By following these tips, you should be able to write SEO-friendly copy that’s also engaging and informative. Just remember to keep things simple, focus on quality over quantity, and include those all-important keywords!

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